Privacy Policy

Welcome to Maple Lucky Guide (“we”, “our”, or “us”). We take your privacy seriously and are committed to treating your personal information in a transparent and secure way. If you have questions or concerns about this Privacy Policy or how we process your personal data, please contact us using the details below.

This Privacy Policy applies to information collected through our website mapleluckyguide.com and any related online services, including account registration, ticket purchases, marketing communications and customer support. We collect, use and store your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and relevant provincial privacy laws in Canada.

1. Information We Collect

We collect personal information that you choose to share with us when you create an account, purchase lottery entries, request information about our services, participate in promotions or contact our support team. We only collect information that is necessary for clearly identified purposes.

Personal Information Provided by You

The type of personal information we gather depends on how you interact with our website and which features you use. This may include:

• Contact Data: Such as your name, email address and, where provided, your phone number (for example if you opt in to SMS notifications or alerts).
• Credentials: Passwords and related security details that allow you to sign in securely to your Maple Lucky Guide account.
• Location Data: High-level location information (such as province or territory) to help ensure that you are eligible to play and that we comply with Canadian lottery and age regulations.

Information Automatically Collected

When you browse or use our website, certain technical and usage data is collected automatically. This data does not usually identify you directly but helps us understand how our site is used and keep it running safely. This information may include your IP address, browser type, device characteristics, operating system, language settings, referring URLs, approximate location, pages visited, and the dates and times of your visits.

2. How We Use Your Information

We use the personal information we collect for specific, legitimate business purposes. These purposes are based on one or more legal grounds: your consent, the performance of a contract with you, our legitimate business interests, and/or our legal and regulatory obligations.

• Account creation and management: To set up and maintain your Maple Lucky Guide account, authenticate your identity and provide access to features such as ticket purchase history and results.
• Service delivery and support: To process your online purchases, confirm your entries, communicate draw results, and respond to your questions or support requests.
• Communications and updates: To send you service-related messages (for example, confirmations, security alerts, policy updates) and, where permitted, marketing or promotional information in line with your communication preferences. You can unsubscribe from marketing emails at any time.
• Age and eligibility verification: As a licensed lottery operator, we must ensure that our customers are at least 19 years old and located in eligible jurisdictions. We use certain data to meet these legal requirements.
• Security, fraud prevention and compliance: To help protect our systems, detect and investigate suspicious activity, and comply with applicable laws, regulations and regulatory requests.

3. Sharing of Your Information

We do not sell your personal information. We only share it in limited circumstances where it is necessary and lawful to do so, as outlined below.

• With your consent: We may share your information when you explicitly allow us to do so for a clearly defined purpose.
• Service providers: We may disclose information to trusted third-party companies that provide services on our behalf, such as payment processing, website hosting, email delivery, analytics and customer support. These providers are only given access to the information they need to perform their services and are bound by confidentiality obligations.
• Legal and regulatory reasons: We may share your information if required to do so by law, regulation or legal process, or in response to valid requests by public authorities, courts or regulators.
• Protection of rights: We may share information when we believe it is necessary to enforce our terms and conditions, protect our operations, or safeguard the rights, property or safety of our customers or others.

4. Cookies and Similar Technologies

Our website uses cookies and related technologies (such as pixels and tags) to store and access information on your device. These technologies help us run the site, remember your preferences, measure performance and improve your experience. More details are available in our separate Cookie Policy.

Types of Cookies We Use

• Essential Cookies: Required for core functions—such as logging in, staying signed in, and managing your privacy preferences. Without these cookies, our website may not operate properly.
• Performance Cookies: Used to understand how visitors use our website, which pages are visited most often, and how we can improve usability and content.
• Functional Cookies: Help us remember your settings and choices (such as language preferences) and provide enhanced features.

5. Data Retention

We keep your personal information only for as long as it is needed to fulfill the purposes set out in this Privacy Policy, unless a longer retention period is required or allowed by law (for example for tax, accounting or regulatory reasons). In general, we retain data for as long as you have an active account with us.

When personal information is no longer required, we will securely delete or anonymize it. If immediate deletion is not feasible—for example where data is stored in secure backups—we will isolate it from further active use until it can be erased.

6. Data Security

We use a combination of technical and organizational measures to protect your personal information from unauthorized access, loss, misuse or alteration. These safeguards include encryption, access controls, secure data centres and staff training.

All sensitive transmissions, such as login credentials and payment details, are protected using SSL (Secure Socket Layer) or equivalent encryption technologies. Despite our efforts, no internet-based system can be guaranteed to be 100% secure. We encourage you to also take care when using online services, for example by choosing strong passwords and keeping them confidential.

7. Information Relating to Minors

Our services are intended for adults aged 19 and older only. We do not knowingly collect personal information from individuals under 19 years of age or allow them to open accounts or purchase lottery entries.

If we become aware that a customer under the age of 19 has provided personal information, we will close the account and remove the data as soon as reasonably possible. If you believe that a minor has used our website or provided personal information, please contact us immediately so we can take appropriate action.

8. Your Privacy Rights

Under Canadian privacy laws, you have rights in relation to the personal information we hold about you. These rights may include:

• Right of access: The right to request a copy of the personal information we hold about you.
• Right to correction: The right to ask us to correct or update information that is inaccurate or incomplete.
• Right to deletion: The right to request that we delete your personal information in certain situations, subject to our legal and regulatory obligations.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time, without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us using the details provided in the “Contact Us” section below. We may need to verify your identity before we can respond to your request.

9. Changes to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or for other operational reasons. When we update the policy, we will adjust the “Last Updated” date at the top of this page.

In the case of significant changes, we may also provide additional notice, for example by email or by displaying a prominent message on our website. We encourage you to review this page regularly so that you remain informed about how we protect your information.

10. Contact Us

If you have any questions, comments or concerns about this Privacy Policy or our privacy practices, you can reach us at:

Email: [email protected]
or by mail at:

Maple Lucky Guide Privacy Office
123 Lottery Way, Suite 400
Toronto, Ontario, M5V 2H1
Canada